For Fun and Profit

Gretchen M. Herrmann · Stephen M. Soiffer

73 citations0/0 files storedJournal of Contemporary Ethnography

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Cross-Cultural and Social Analysis Anthropological Studies and Insights Social Capital and Networks

Abstract

Garage sales are to be found in virtually all American communities, conducted and attended by a complete cross section of the populace. After discussing the evolution of the garage sale, its transformation and institutionalization, this article presents elaborated typologies of modes of garage sale participation. Roughly ranked by degree of economic rationality, the typologies demonstrate the complexity and contradiction of modes of garage sale participation. The garage sale is born of affluence, the rise of disposable consumer goods. But, it is argued, the garage sale and other forms of informal economic activity constitute survival strategies utilized by an ever-widening range of participants spurred by long-term economic crises.

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References

1960The Norm of Reciprocity: A Preliminary Statement 2017Methodology of Social Sciences 1950Methodology of the Social Sciences 1977Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture 1982The Crisis of Liberal Democratic Capitalism: The Case of the United States 1976Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture

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1994Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value 1990A Sociocultural Analysis of a Midwestern American Flea Market 2016Collaborative Consumption: Conceptual Snapshot at a Buzzword 1997Gift or commodity: what changes hands in the U.S. garage sale?2003Demand and Dematerialization Impacts of Second‐Hand Markets 1997The Bargain, the Knowledge, and the Spectacle: Making Sense of Consumption in the Space of the Car-Boot Sale 2018A conceptual perspective on collaborative consumption 1997Performance and Possession

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