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What's in a Name? Reputation as a Tradeable Asset

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References

2009Chinese Ecocinema42 cited
2016HUG 25, ff. 140r-v, inc. AI = x. IH = y. AQ = a. AP = b.21 cited

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2009The Identification of Trademark Filing Strategies: Creating, Hedging, Modernizing, and Extending Brands9 cited
2004Negative Reputation Rate as the Signal of Risk in Online Consumer-to-Consumer Transactions5 cited

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