A Measure of Distributive Justice in Distribution Channels: Scale Development and Validation

Abstract

The construct of distributive justice has been conceptualized largely along the three allocation rules of equity, equality, and need. Extant empirical research in the marketing channels area, however, treats distributive justice as a unidimensional, global construct focusing almost exclusively on the allocation rule of equity. As a result, the measurement of equality and need, two distinct and significant allocation rules, has been largely overlooked in the context of people and organizations involved in interorganizational exchange. The current study tests a measure of distributive justice that takes into account each of the three allocation rules. Results indicate valid scales that accurately measure three rules of distributive justice across two independent samples of channel participants in franchise systems. This research represents an important step toward accurately, concisely, and efficiently measuring this important and socially relevant construct in an interorganizational setting.

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