HOW SALES PROMOTION CAN WORK FOR AND AGAINST YOU

Steven W. Hartley · James S. Cross

22 citations0/0 files storedJournal of Consumer Marketing

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Marketing and Advertising Strategies Supply Chain and Inventory Management Consumer Market Behavior and Pricing

Abstract

Expenditures for sales promotion activities have increased dramatically during the past decade. Along with this added emphasis, however, have come some undesirable effects. This article considers some of the key issues that influence sales promotion decisions. It describes current sales promotion activities, identifies some of the negative consequences of these activities, introduces a cost‐benefit philosophy for sales promotion decisions, and proposes a specific method for making those decisions.

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2020Effect of Quality Uncertainty, Regulatory Focus, and Promotional Strategies on Perceived Savings for Sustainable Marketing 2015The Review of How Sales Promotion Change the Consumers Perception and Their Purchasing Behavior of a Product 2012AN EVALUATION OF PROMOTIONAL ELEMENTS INFLUENCING SALES OF AN ORGANIZATION: A CASE STUDY OF SALES OF AGRICULTURAL AND NON-AGRICULTURAL PRODUCTS AMONG WOMEN GROUPS, HOMA BAY DISTRICT, KENYA.

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