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Apostles of Americanization? J. Walter Thompson Company Ltd, Advertising and Anglo-American Relations 1945–67
10 references·2 citing·38 second hop
Apostles of Americanization? J. Walter Thompson Company Ltd, Advertising and Anglo-American Relations 1945–67 (2008)Apostles of Americanization? J. Walter Th…Irresistible Empire (2005)Irresistible EmpireControl, Performance, and Knowledge Transfers in Large Multinationals: Unilever in the United States, 1945–1980 (2002)Control, Performance, and Kno…Commercial Cultures : Economies, Practices, Spaces (2000)Commercial Cultures : Economi…Not like us: how Europeans have loved, hated, and transformed American culture since World War II (1997)Not like us: how Europeans ha…U.S. Multinationals in British Manufacturing before 1962 (1996)U.S. Multinationals in Britis…A culture for democracy: mass communication and the cultivated mind in Britain between the wars (1989)A culture for democracy: mass…Multinational Competition in the British Advertising Agency Business, 1936–1987 (1988)Multinational Competition in …The Mirror Makers: A History of American Advertising and its Creators (1984)The Mirror Makers: A History …Advertising in Britain: A History (1982)Advertising in Britain: A His…The Uses of Literacy (1957)The Uses of LiteracyGlobal Advertising Histories: an Australian Perspective (2014)Global Advertising Histories:…From Fordist to creative economies: the de-Americanisation of European advertising cultures since the 1960s (2013)From Fordist to creative econ…International Investment and International Trade in the Product Cycle (1966)Scale and Scope (1990)Scale and Scope: The Dynamics of Industrial Capitalism (1991)Pioneering Foreign Direct Investment in British Manufacturing (1999)The international competitiveness of the UK and its multinational enterprises (2001)The History of the Multinational Enterprise (2009)Knowledge and the Speed of the Transfer and Imitation of Organizational Capabilities: An Empirical Test (1995)Multinational Enterprises and the Global Economy. (1995)Knowledge flows within multinational corporations (2000)Corporate venturing: the origins of Unilever's pregnancy test (2004)Managing multinationals (2004)The Persistence of a Stigmatized Practice: A Study of Competitive Intelligence (2015)The Nature of the Firm (1937)The Future of the Multinational Enterprise (1976)Transaction-Cost Economics: The Governance of Contractual Relations (1979)The History of Multinational Enterprise (2001)Firm Size and Industry Structure Under Human Capital Intensity: Insights from the Evolution of the Global Advertising Industry (2010)How Modern Is Modern Marketing? Marketing's Evolution and the Myth of the "Production Era" (1988)Brands, Brand Management, and the Brand Manager System: A Critical-Historical Evaluation (1994)Why Media Matter: Toward a Richer Understanding of Consumers' Relationships with Advertising and Mass Media (1997)Advertising consumer goods in nineteenth‐centuary Britain: reinterpretations (2000)Developing the Brand: The Case of Alcohol, 1800–1880 (2003)Brand Relationships: Strengthened by Emotion, Weakened by Attention (2006)Postmodern Texts and Emotional Audiences (2007)Soft Power and US Foreign Policy (2010)The debate on ‘Americanization’ among economic and cultural historians (2010)The erosion of citizenship (2001)The social construction of literacy (2006)National Identity, Popular Culture and Everyday Life (2020)Borders in a Changing Europe: Dynamics of Openness and Closure (2006)Consumption, Pleasure and Politics (2010)From Shocks to Waves: Hegemonic Transitions and Democratization in the Twentieth Century (2014)White Collars, Gray Lives? The Lower Middle Class Revisited (1999)Media and the Making of British Society, c .1700-2000 (2002)Does democracy cause innovation? An empirical test of the popper hypothesis (2017)The Aesthetic Economy (2002)Branded Spaces (2003)Moral economies of food and geographies of responsibility (2008)
this work references cited by second hop

References

  • 1957The Uses of Literacy788 cited
  • 2005Irresistible Empire566 cited
  • 1984The Mirror Makers: A History of American Advertising and its Creators408 cited
  • 1997Not like us: how Europeans have loved, hated, and transformed American culture since World War II272 cited
  • 1982Advertising in Britain: A History186 cited
  • 2000Commercial Cultures : Economies, Practices, Spaces129 cited
  • 1989A culture for democracy: mass communication and the cultivated mind in Britain between the wars126 cited
  • 2002Control, Performance, and Knowledge Transfers in Large Multinationals: Unilever in the United States, 1945–198063 cited
  • 1988Multinational Competition in the British Advertising Agency Business, 1936–198758 cited
  • 1996U.S. Multinationals in British Manufacturing before 196251 cited

Cited by

  • 2013From Fordist to creative economies: the de-Americanisation of European advertising cultures since the 1960s12 cited
  • 2014Global Advertising Histories: an Australian Perspective8 cited

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