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Managing the Power of Curiosity for Effective Web Advertising Strategies
16 references·16 citing·44 second hopsampled
Managing the Power of Curiosity for Effective Web Advertising Strategies (2002)Managing the Power of Curiosity for Effec…Time Flies When You’re Having Fun: Cognitive Absorption and Beliefs About Information Technology Usage1 (2000)Time Flies When You’re Having…Controlling the Information Flow: Effects on Consumers' Decision Making and Preferences (2000)Controlling the Information F…Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? (2000)Are Product Attribute Beliefs…Principles of Internet Marketing (1999)Principles of Internet Market…Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces (1997)Interactive Home Shopping: Co…Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations (1996)Marketing in Hypermedia Compu…The psychology of curiosity: A review and reinterpretation. (1994)The psychology of curiosity: …Task Characteristics and the Experience of Optimal Flow in Human—Computer Interaction (1994)Task Characteristics and the …Flow. The Psychology of Optimal Experience. New York (HarperPerennial) 1990. (1990)Flow. The Psychology of Optim…Flow: the psychology of optimal experience (1990)Flow: the psychology of optim…Consumer Preference Formation and Pioneering Advantage (1989)Consumer Preference Formation…Confirmation, disconfirmation, and information in hypothesis testing. (1987)Confirmation, disconfirmation…Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? (1981)Are Product Attribute Beliefs…Contextual prerequisites for understanding: Some investigations of comprehension and recall (1972)Contextual prerequisites for …Conflict, arousal, and curiosity. (1960)Conflict, arousal, and curios…The organization of behavior. (1950)The organization of behavior.The impact of AI-powered technologies on aesthetic, cognitive and affective experience dimensions: a connected store experiment (2023)The impact of AI-powered tech…Research on the effect of uncertain rewards on impulsive purchase intention of blind box products (2022)Research on the effect of unc…Leaving Something for the Imagination: The Effect of Visual Concealment on Preferences (2020)Leaving Something for the Ima…Curiosity-inducing advertising: how positive emotions and expectations drive the effect of curiosity on consumer evaluations of products (2019)Curiosity-inducing advertisin…Applying a multi-dimensional hedonic concept of intrinsic motivation on social tagging tools: A theoretical model and empirical validation (2019)Applying a multi-dimensional …The Teasing Effect: An Underappreciated Benefit of Creating and Resolving an Uncertainty (2018)The Teasing Effect: An Undera…Curiosity Tempts Indulgence (2018)Curiosity Tempts Indulgence“I Want to Know the Answer! Give Me Fish ’n’ Chips!”: The Impact of Curiosity on Indulgent Choice (2017)“I Want to Know the Answer! G…Gamified Information Presentation and Consumer Adoption of Product Innovations (2016)Gamified Information Presenta…“My plastic dreams”: Towards an extended understanding of materiality and the shaping of consumer identities (2015)“My plastic dreams”: Towards …Introducing the construct curiosity for predicting job performance (2012)Introducing the construct cur…The Role of Sport Fan Curiosity: A New Conceptual Approach to the Understanding of Sport Fan Behavior (2011)The Role of Sport Fan Curiosi…Customers’ preference of online store visit strategies: an investigation of demographic variables (2010)Customers’ preference of onli…Online Advertising Research in Advertising Journals: A Review (2008)Online Advertising Research i…Online behavioural intentions: an empirical investigation of antecedents and moderators (2007)Online behavioural intentions…DO NOT WAIT TO REVEAL THE BRAND NAME: The Effect of Brand-Name Placement on Television Advertising Effectiveness (2004)DO NOT WAIT TO REVEAL THE BRA…Evaluating Structural Equation Models with Unobservable Variables and Measurement Error (1981)Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology (1989)Self-Efficacy: The Exercise of Control (1999)Trust and TAM in Online Shopping: An Integrated Model1 (2003)Technology Acceptance Model 3 and a Research Agenda on Interventions (2008)Consumer Acceptance and Use of Information Technology: Extending the Unified Theory of Acceptance and Use of Technology1 (2012)Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research (1975)Self-efficacy: Toward a unifying theory of behavioral change. 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(1995)The Psychology Of Intelligence (2005)Cognitive Flexibility, Constructivism, and Hypertext: Random Access Instruction for Advanced Knowledge Acquisition in Ill-Structured Domains (2012)Art and Illusion (2017)The Principles of Psychology (1891)Prospect theory: An analysis of decision under risk (1988)Strengths of Character and Well-Being (2004)Autonomy, competence, and relatedness in the classroom (2009)Dimensions of Consumer Expertise (1987)Constructive Consumer Choice Processes (1998)Hedonic and utilitarian motivations for online retail shopping behavior (2001)Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior (2002)American Economic Review (2019)Universals in the Content and Structure of Values: Theoretical Advances and Empirical Tests in 20 Countries (1992)Well-being : the foundations of hedonic psychology (1999)The Psychological Meaning of Words: LIWC and Computerized Text Analysis Methods (2009)Subjective well-being: Three decades of progress. 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this work references cited by second hop· second hop is a sample of the most-cited connections

References

  • 1990Flow: the psychology of optimal experience12,637 cited
  • 1950The organization of behavior.6,922 cited
  • 1960Conflict, arousal, and curiosity.6,018 cited
  • 1996Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations5,628 cited
  • 2000Time Flies When You’re Having Fun: Cognitive Absorption and Beliefs About Information Technology Usage14,725 cited
  • 1994The psychology of curiosity: A review and reinterpretation.2,735 cited
  • 1997Interactive Home Shopping: Consumer, Retailer, and Manufacturer Incentives to Participate in Electronic Marketplaces2,234 cited
  • 1972Contextual prerequisites for understanding: Some investigations of comprehension and recall2,131 cited
  • 1987Confirmation, disconfirmation, and information in hypothesis testing.2,095 cited
  • 1990Flow. The Psychology of Optimal Experience. New York (HarperPerennial) 1990.1,852 cited
  • 1981Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?1,472 cited
  • 1994Task Characteristics and the Experience of Optimal Flow in Human—Computer Interaction1,006 cited
  • 1989Consumer Preference Formation and Pioneering Advantage943 cited
  • 2000Controlling the Information Flow: Effects on Consumers' Decision Making and Preferences724 cited

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  • 1999Principles of Internet Marketing493 cited
  • 2000Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude?381 cited
  • Cited by

    • 2008Online Advertising Research in Advertising Journals: A Review194 cited
    • 2012Introducing the construct curiosity for predicting job performance163 cited
    • 2016Gamified Information Presentation and Consumer Adoption of Product Innovations147 cited
    • 2007Online behavioural intentions: an empirical investigation of antecedents and moderators141 cited
    • 2018The Teasing Effect: An Underappreciated Benefit of Creating and Resolving an Uncertainty139 cited
    • 2015“My plastic dreams”: Towards an extended understanding of materiality and the shaping of consumer identities86 cited
    • 2019Curiosity-inducing advertising: how positive emotions and expectations drive the effect of curiosity on consumer evaluations of products82 cited
    • 2018Curiosity Tempts Indulgence80 cited
    • 2019Applying a multi-dimensional hedonic concept of intrinsic motivation on social tagging tools: A theoretical model and empirical validation61 cited
    • 2020Leaving Something for the Imagination: The Effect of Visual Concealment on Preferences60 cited
    • 2017“I Want to Know the Answer! Give Me Fish ’n’ Chips!”: The Impact of Curiosity on Indulgent Choice57 cited
    • 2022Research on the effect of uncertain rewards on impulsive purchase intention of blind box products50 cited
    • 2023The impact of AI-powered technologies on aesthetic, cognitive and affective experience dimensions: a connected store experiment49 cited
    • 2004DO NOT WAIT TO REVEAL THE BRAND NAME: The Effect of Brand-Name Placement on Television Advertising Effectiveness49 cited
    • 2010Customers’ preference of online store visit strategies: an investigation of demographic variables45 cited
    • 2011The Role of Sport Fan Curiosity: A New Conceptual Approach to the Understanding of Sport Fan Behavior42 cited