News content online: Patterns and norms under convergence dynamics

Abstract

The article investigates evolutionary trends in online news presentation and delivery in the light of convergence dynamics. The case study of Greece is an example of how convergence ideas are ‘normalised’ in the actual content due to countering forces exercised by the dominant professional culture and organisational models in the news business. The findings provide evidence that the outcomes of this new culture of high interconnectivity that come along with convergence cannot be ignored even in countries with no advanced employment of its potentialities. At the same time, questions on whether, under conditions of scarce resources and a weak journalistic culture, convergence affordances actually create spaces for a more open and inclusive journalism or are used mainly as vehicles for economic survival, smothering any other potential, are raised.

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