Adoption and Use of Computer-Based Voice Over Internet Protocol Phone Service: Toward an Integrated Model

Namkee Park

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Technology Adoption and User Behaviour Media and Digital Communication Innovation Diffusion and Forecasting

Abstract

This study examines factors influencing adoption and use of computer-based voice over Internet protocol (VoIP) phone service and attempts to integrate 2 theoretical approaches: the technology acceptance model (TAM) and the uses and gratifications framework. Using data from an online survey of VoIP users (N = 420), structural equation modeling analyses revealed that perceived ease of use had a significant impact on perceived usefulness. In addition, perceived usefulness had a positive effect on actual VoIP use. The study further discovered that motivations for communication and instrumental use significantly affected perceived ease of use, perceived usefulness, and actual VoIP use. This study suggests that integration of TAM and uses and gratifications can be fruitful in understanding user acceptance of new communication technologies.

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1991The theory of planned behavior 1989Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology 1999Self-Efficacy: The Exercise of Control 2003User Acceptance of Information Technology: Toward A Unified View1 2019Diffusion of Innovations 1 1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research 1980Understanding Attitudes and Predicting Social Behavior 1989User Acceptance of Computer Technology: A Comparison of Two Theoretical Models

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