Article1985

MATERIALISM AND STATUS APPEALS IN JAPANESE AND US PRINT ADVERTISING

126 citations0/0 files storedInternational Marketing Review

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Cultural Differences and Values Consumer Behavior in Brand Consumption and Identification Media, Gender, and Advertising

Abstract

Content analyses of US and Japanese magazine advertisements featuring products and services in a home setting reveal several significant differences over time and support hypotheses based on comparative cultural values and economic conditions. As expected, recent Japanese advertising has increasingly emphasised status to a much greater degree than recent US advertising, and recent US advertising has continued to emphasise personal efficacy to a much greater degree than does Japanese advertising. Both cultures are found to use materialistic themes in their advertisements.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 126 citations exist upstream.

References

1977Self-efficacy: Toward a unifying theory of behavioral change.1977Self-efficacy: Toward a unifying theory of behavioral change.2025Advances in Consumer Research 1981The Meaning of Things 1977Content Analysis in Consumer Research 1978Self-efficacy: Toward a unifying theory of behavioural change?1984Standing out and standing in: The psychology of control in America and Japan.1976Japanese Patterns of Behavior

Cited by

2010Examining the role of beliefs and attitudes in online advertising 2013Materialism, Attitudes, and Social Media Usage and Their Impact on Purchase Intention of Luxury Fashion Goods Among American and Arab Young Generations 2004Modernization and Tradition in an Age of Globalization: Cultural Values in Chinese Television Commercials 1994Reflections of Cultural Values: A Content Analysis of Chinese Magazine Advertisements From 1982 and 1992 1997The influence of culture on advertising effectiveness in China and the USA

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.