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What the Blind Eye Sees: Incidental Change Detection as a Source of Perceptual Fluency

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References

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2007Preference Fluency in Choice558 cited
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2001Effects of Brand Logo Complexity, Repetition, and Spacing on Processing Fluency and Judgment378 cited
1993Flexible Correction Processes in Social Judgment: Correcting for Context-Induced Contrast298 cited
1997The Effects of Incidental Ad Exposure on the Formation of Consideration Sets291 cited
1999When an Ad'S Influence Is Beyond Our Conscious Control: Perceptual and Conceptual Fluency Effects Caused By Incidental Ad Exposure286 cited
2006Between Two Brands: A Goal Fluency Account of Brand Evaluation282 cited
1999Postexperience Advertising Effects on Consumer Memory242 cited
1987Specific visual transfer in word identification.202 cited
2002The Influence of Level of Processing on Advertising Repetition Effects161 cited
2008The Power of Strangers: The Effect of Incidental Consumer Brand Encounters on Brand Choice152 cited

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2010

Making Products Feel Special: When Metacognitive Difficulty Enhances Evaluation

136 cited

2010Easier is not always better: The moderating role of processing type on preference fluency88 cited

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