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Category structure, brand recall, and choice · Study

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ArticleCategory structure, brand recall, and choice

Prakash Nedungadi2001

Article2001

Category structure, brand recall, and choice

Prakash Nedungadi · Amitava Chattopadhyay · A. V. Muthukrishnan

53 citations·0/0 files stored·International Journal of Research in Marketing

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Consumer Market Behavior and Pricing Consumer Behavior and Marketing Influence Consumer Behavior in Brand Consumption and Identification

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References

1975Design and Analysis: A Researcher's Handbook 1987Dimensions of Consumer Expertise 1981Categories and Concepts 1976Design and Analysis: A Researcher's Handbook 1991Handbook of consumer behavior 1990Recall and Consumer Consideration Sets: Influencing Choice without Altering Brand Evaluations 1982Memory and Attentional Factors in Consumer Choice: Concepts and Research Methods 1987Alternative Models of Categorization: Toward a Contingent Processing Framework

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Year2001

Typearticle

Published2001-09-01

VenueInternational Journal of Research in Marketing

ISSN-L0167-8116

Languageen

Citations53

Files0 public / 0

ShelfConsumer Market Behavior and Pricing

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doi10.1016/s0167-8116(00)00028-8

openalex_workW2021362731

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