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Levi Strauss: an international marketing investigation
4 references·2 citing·22 second hop
Levi Strauss: an international marketing investigation (2004)Levi Strauss: an international marketing …The Logic of International Restructuring (2013)The Logic of International Re…Integrating Adaptation and Standardisation in International Marketing: The AdaptStand Modelling Process (2003)Integrating Adaptation and St…Marketing management: analysis. planning. implementation and control (2000)Marketing management: analysi…Global Marketing Strategies (1991)Global Marketing StrategiesPromotional channels of FMCG firms and tourism (2011)Promotional channels of FMCG …Internal key factors in export performance (2007)Internal key factors in expor…The Export Behavior of Smaller-Sized Wisconsin Manufacturing Firms (1977)The Internationalization Process of the Firm—A Model of Knowledge Development and Increasing Foreign Market Commitments (1977)The Competitive Advantage of Nations (1990)Organizational and Exporting Determinants Affecting Export Promotion Program Awareness, Utilization, and Usefulness Level (2009)Case Study Research: Design and Methods (1984)Qualitative evaluation and research methods (1990)Qualitative Data Analysis (2008)THE GLOBALIZATION OF MARKETS (1983)Surveys in Social Research (1987)The Multinational Mission: Balancing Local Demands and Global Vision (1999)Delineating Design Factors that Influence the Global Product Launch Process * (2007)The influence of adaptation and standardization of the marketing mix on performance: a meta-analysis (2011)Localization in China: How guanxi moderates Sino–US business relationships (2016)“Glocalization” of business activities: a “glocal strategy” approach (2001)Identifying Spatial Segments in International Markets (2002)International market segmentation: issues and perspectives (2002)Conceptualizing, Measuring, and Managing Customer-Based Brand Equity (1993)Customer Loyalty: Toward an Integrated Conceptual Framework (1994)Evolving to a New Dominant Logic for Marketing (2003)Coping With Permanent Austerity Welfare State Restructuring in Affluent Democracies (2001)The Comparative Political Economy of Pension Reform (2001)Political Contestation in Global Production Networks (2008)
this work references cited by second hop

References

  • 2000Marketing management: analysis. planning. implementation and control6,649 cited
  • 2013The Logic of International Restructuring627 cited
  • 1991Global Marketing Strategies187 cited
  • 2003Integrating Adaptation and Standardisation in International Marketing: The AdaptStand Modelling Process83 cited

Cited by

  • 2007Internal key factors in export performance33 cited
  • 2011Promotional channels of FMCG firms and tourism10 cited

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