References

• 1993Conceptualizing, Measuring, and Managing Customer-Based Brand Equity14,745 cited
• 1987Dimensions of Consumer Expertise4,373 cited
• 1985The role of theories in conceptual coherence.2,803 cited
• 1982Country-of-Origin Effects on Product Evaluations1,819 cited
• 1989Country Image: Halo or Summary Construct?1,310 cited
• 1988Country-of-Origin Effects for Uni-National and Bi-National Products961 cited
• 1995A Meta-Analysis of Country-of-Origin Effects952 cited
• 1993Measuring a multi-dimensional construct: Country image737 cited
• 1994Customer Evaluation of Products in a Global Market676 cited
• 1994Foreign Branding and Its Effects on Product Perceptions and Attitudes545 cited
• 1987Alternative Models of Categorization: Toward a Contingent Processing Framework478 cited
• 1993Partitioning Country of Origin Effects: Consumer Evaluations of a Hybrid Product427 cited
• 1994Language and Consumer Memory: The Impact of Linguistic Differences between Chinese and English225 cited
• 1990National Stereotypes and Product Evaluations in a Socialist Country188 cited
• 1993Brand Name and Country of Origin Effects in the Emerging Market Economies of Russia, Poland and Hungary