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Advertising and Marketing in Cross-Functional Instruction · Study

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ArticleAdvertising and Marketing in Cross-Functional Instruction

Debbie M. Treise1995

Article1995

Advertising and Marketing in Cross-Functional Instruction

Debbie M. Treise · David W. Schumann

6 citations·0/0 files stored·Journalism & Mass Communication Educator

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Management and Marketing Education Journalism and Media Studies Marketing and Advertising Strategies

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References

2020A change of masters 1993Paradigm Shift: The New Promise of Information Technology 1995Introduction to advertising and promotion : an integrated marketing communications perspective 1992Paradigm shift: The new promise of information technology 1985Power and Influence 1990Advertising Faculty Describes Theory V. Practice Debate 1975A Forum for Issues in Advertising Education 1984Advertising Education

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Year1995

Typearticle

Published1995-03-01

VenueJournalism & Mass Communication Educator

ISSN-L0022-5517

Languageen

Citations6

Files0 public / 0

ShelfManagement and Marketing Education

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doi10.1177/107769589505000106

openalex_workW2022460466

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