On the critical success factors for B2B e-marketplace

Abstract

B2B e-marketplaces have a profound influence on the traditional market and on the way business is conducted. All kinds of e-marketplaces are emerging and developing now, and we have witnessed both successes and failures among these e-marketplaces. However, the failures are far outnumber the successes. Under this background, the paper discusses the critical success factors for operating e-marketplaces from different perspectives. It is shown that the core of e-marketplaces is to build liquidity and capture value. Based on these analyses, comprehensive critical factors including functional factors, strategic factors and technical Factors are discussed for the success of electronic marketplaces; then a tentative framework for the analysis on the critical success factors is proposed.

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