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ArticleStrategies to reduce product proliferation

Unknown author2011

Article2011

Strategies to reduce product proliferation

Unknown author

22 citations·0/0 files stored·Business Horizons

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Product Development and Customization Supply Chain and Inventory Management Consumer Market Behavior and Pricing

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References

2000When choice is demotivating: Can one desire too much of a good thing?2000When choice is demotivating: Can one desire too much of a good thing?1978Entry Deterrence in the Ready-to-Eat Breakfast Cereal Industry 1990The Economics of Product Variety: A Survey 1984Market Segmentation, Self-Selection, and Product Line Design 1992Thinking through uncertainty: Nonconsequential reasoning and choice 1998Consumers’ Perceptions of the Assortment Offered in a Grocery Category: The Impact of Item Reduction 2009Cracking the Code of Mass Customization

Cited by

2020Brand relevance and the effects of product proliferation across product categories 2020Using Product/Service-System Family Design for Efficient Customization with Lean Principles: Model, Method, and Tool 2020Analyzing the barriers to implementation of mass customization in Indian SMEs using integrated ISM-MICMAC and SEM 2019The presence of copycat private labels in a product set increases consumers' choice ease when shopping with an abstract mindset 2021The Dual Impact of Product Line Length on Consumer Choice

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2012Product Assortment and Consumer Choice: An Interdisciplinary Reviewarticle · 8 shared references 2014Consumer and managerial goals in assortment choice and designarticle · 7 shared references 2013The effect of item reduction on assortment satisfaction—A consideration of the category of red wine in a controlled retail settingarticle · 7 shared references 2018Quantity-Surcharged Larger Package Sales As Rationally Inattentive Consumers' Choicepreprint · 7 shared references 2017What Can Tourists and Travel Advisors Learn from Choice Overload Research?chapter · 7 shared references 2011The Discriminating Consumer: Product Proliferation and Willingness to Pay for Qualityarticle · 6 shared references

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Year2011

Typearticle

Published2011-08-18

VenueBusiness Horizons

ISSN-L0007-6813

Languageen

Citations22

Files0 public / 0

ShelfProduct Development and Customization

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doi10.1016/j.bushor.2011.07.003

openalex_workW2022698561

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2019Stock keeping unit rationalization: a cross-functional, cross-firm perspective