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Strategies to reduce product proliferation
16 references·6 citing·49 second hop
Strategies to reduce product proliferation (2011)Strategies to reduce product proliferationGreat Expectations?! Assortment Size, Expectations, and Satisfaction (2010)Great Expectations?! Assortme…How Does Assortment Affect Grocery Store Choice? (2009)How Does Assortment Affect Gr…Cracking the Code of Mass Customization (2009)Cracking the Code of Mass Cus…Assortment Size and Option Attractiveness in Consumer Choice among Retailers (2009)Assortment Size and Option At…Product‐Line Length as a Competitive Tool (2005)Product‐Line Length as a Comp…Consumer confusion in the UK wine industry (2005)Consumer confusion in the UK …Should your firm adopt a mass customization strategy? (2002)Should your firm adopt a mass…When choice is demotivating: Can one desire too much of a good thing? (2000)When choice is demotivating: …When choice is demotivating: Can one desire too much of a good thing? (2000)When choice is demotivating: …Consumers’ Perceptions of the Assortment Offered in a Grocery Category: The Impact of Item Reduction (1998)Consumers’ Perceptions of the…Consumers' Perceptions of the Assortment Offered in a Grocery Category: The Impact of Item Reduction (1998)Consumers' Perceptions of the…Strategies for Product Variety: Lessons from the Auto Industry (1995)Strategies for Product Variet…Thinking through uncertainty: Nonconsequential reasoning and choice (1992)Thinking through uncertainty:…The Economics of Product Variety: A Survey (1990)The Economics of Product Vari…Market Segmentation, Self-Selection, and Product Line Design (1984)Market Segmentation, Self-Sel…Entry Deterrence in the Ready-to-Eat Breakfast Cereal Industry (1978)Entry Deterrence in the Ready…The Dual Impact of Product Line Length on Consumer Choice (2021)The Dual Impact of Product Li…Using Product/Service-System Family Design for Efficient Customization with Lean Principles: Model, Method, and Tool (2020)Using Product/Service-System …Brand relevance and the effects of product proliferation across product categories (2020)Brand relevance and the effec…Analyzing the barriers to implementation of mass customization in Indian SMEs using integrated ISM-MICMAC and SEM (2020)Analyzing the barriers to imp…The presence of copycat private labels in a product set increases consumers' choice ease when shopping with an abstract mindset (2019)The presence of copycat priva…Stock keeping unit rationalization: a cross-functional, cross-firm perspective (2019)Stock keeping unit rationaliz…Industrial Market Structure and Economic Performance. 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References

  • 2000When choice is demotivating: Can one desire too much of a good thing?2,885 cited
  • 2000When choice is demotivating: Can one desire too much of a good thing?2,564 cited
  • 1978Entry Deterrence in the Ready-to-Eat Breakfast Cereal Industry869 cited
  • 1990The Economics of Product Variety: A Survey719 cited
  • 1984Market Segmentation, Self-Selection, and Product Line Design703 cited
  • 1992Thinking through uncertainty: Nonconsequential reasoning and choice660 cited
  • 1998Consumers’ Perceptions of the Assortment Offered in a Grocery Category: The Impact of Item Reduction426 cited
  • 2009Cracking the Code of Mass Customization403 cited
  • 1998Consumers' Perceptions of the Assortment Offered in a Grocery Category: The Impact of Item Reduction369 cited
  • 2009How Does Assortment Affect Grocery Store Choice?365 cited
  • 2010Great Expectations?! Assortment Size, Expectations, and Satisfaction358 cited
  • 2005Product‐Line Length as a Competitive Tool202 cited
  • 2009Assortment Size and Option Attractiveness in Consumer Choice among Retailers166 cited
  • 2002Should your firm adopt a mass customization strategy?155 cited
  • 1995Strategies for Product Variety: Lessons from the Auto Industry

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74 cited
  • 2005Consumer confusion in the UK wine industry58 cited
  • Cited by

    • 2020Brand relevance and the effects of product proliferation across product categories23 cited
    • 2020Using Product/Service-System Family Design for Efficient Customization with Lean Principles: Model, Method, and Tool19 cited
    • 2020Analyzing the barriers to implementation of mass customization in Indian SMEs using integrated ISM-MICMAC and SEM19 cited
    • 2019The presence of copycat private labels in a product set increases consumers' choice ease when shopping with an abstract mindset15 cited
    • 2021The Dual Impact of Product Line Length on Consumer Choice13 cited
    • 2019Stock keeping unit rationalization: a cross-functional, cross-firm perspective12 cited