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Corporate reputation in the People’s Republic of China: A B2B perspective · Study

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ArticleCorporate reputation in the People’s Republic of China: A B2B perspective

Michael Thomas Ewing2010

Article2010

Corporate reputation in the People’s Republic of China: A B2B perspective

Michael Thomas Ewing · Lydia Windisch · Fiona Joy Newton

32 citations·0/0 files stored·Industrial Marketing Management

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Corporate Identity and Reputation Marketing and Advertising Strategies Customer Service Quality and Loyalty

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References

1984Case Study Research: Design and Methods 1968The Discovery of Grounded Theory: Strategies for Qualitative Research.1968The Discovery of Grounded Theory; Strategies for Qualitative Research 1992Basics of Qualitative Research 1989Asset Stock Accumulation and Sustainability of Competitive Advantage 1986Case study research: Design and methods 2000Media Reputation as a Strategic Resource: An Integration of Mass Communication and Resource-Based Theories 1991Better Stories, Not Better Constructs, to Generate Better Theory: A Rejoinder to Eisenhardt

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Year2010

Typearticle

Published2010-03-23

VenueIndustrial Marketing Management

ISSN-L0019-8501

Languageen

Citations32

Files0 public / 0

ShelfCorporate Identity and Reputation

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doi10.1016/j.indmarman.2010.02.011

openalex_workW2022976935

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