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Consumers' Responses to Positive and Negative Comparative Advertisements: The Moderating Effect of Current Brand Usage
16 references·0 citing·49 second hop
Consumers' Responses to Positive and Negative Comparative Advertisements: The Moderating Effect of Current Brand Usage (2013)Consumers' Responses to Positive and Nega…Self‐Referencing and Persuasion: Narrative Transportation versus Analytical Elaboration (2007)Self‐Referencing and Persuasi…The Effects of Negativity and Motivated Information Processing During a Political Campaign (2006)The Effects of Negativity and…Understanding Firms’ Customer Satisfaction Information Usage (2005)Understanding Firms’ Customer…Design and Analysis: A Researcher's Handbook (2005)Design and Analysis: A Resear…How Prevalent Is the Negativity Effect in Consumer Environments? (2002)How Prevalent Is the Negativi…Moderating Effects of Need for Cognition on Responses to Positively versus Negatively Framed Advertising Messages (1999)Moderating Effects of Need fo…All Frames Are Not Created Equal: A Typology and Critical Analysis of Framing Effects (1998)All Frames Are Not Created Eq…Comparative versus Noncomparative Advertising: A Meta-Analysis (1997)Comparative versus Noncompara…The Effect of New Product Features on Brand Choice (1996)The Effect of New Product Fea…Reliability Measures for Qualitative Data: Theory and Implications (1994)Reliability Measures for Qual…Design and analysis: A researcher's handbook, 3rd ed. (1991)Design and analysis: A resear…The case for motivated reasoning. (1990)The case for motivated reason…On cognitive busyness: When person perceivers meet persons perceived. 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References

  • 1990The case for motivated reasoning.9,014 cited
  • 1998All Frames Are Not Created Equal: A Typology and Critical Analysis of Framing Effects2,592 cited
  • 2005Design and Analysis: A Researcher's Handbook2,388 cited
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  • 2007Self‐Referencing and Persuasion: Narrative Transportation versus Analytical Elaboration725 cited
  • 1991Design and analysis: A researcher's handbook, 3rd ed.702 cited
  • 2002How Prevalent Is the Negativity Effect in Consumer Environments?415 cited
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  • 2006The Effects of Negativity and Motivated Information Processing During a Political Campaign305 cited
  • 1997Comparative versus Noncomparative Advertising: A Meta-Analysis282 cited
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  • 2005Understanding Firms’ Customer Satisfaction Information Usage

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268 cited
  • 1980Message-Evoked Thoughts: Persuasion Research Using Thought Verbalizations266 cited
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