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Advancing the country image construct: Reply to Samiee's (2009) commentary · Study

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ArticleAdvancing the country image construct: Reply to Samiee's (2009) commentary

Katharina Petra Zeugner‐Roth2009

Article2009

Advancing the country image construct: Reply to Samiee's (2009) commentary

Katharina Petra Zeugner‐Roth · Adamantios Diamantopoulos

60 citations·0/0 files stored·Journal of Business Research

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Consumer Behavior in Brand Consumption and Identification Diverse Aspects of Tourism Research European Cultural and National Identity

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References

1979A Paradigm for Developing Better Measures of Marketing Constructs 1987Consumer Ethnocentrism: Construction and Validation of the CETSCALE 1985Measuring Consumer Involvement Profiles 1982Country-of-Origin Effects on Product Evaluations 1999A review and meta-analysis of country-of-origin research 1998The Animosity Model of Foreign Product Purchase: An Empirical Test in the People's Republic of China 1989Toward a Measure of Patriotic and Nationalistic Attitudes 1992Matching Product Catgeory and Country Image Perceptions: A Framework for Managing Country-of-Origin Effects

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2012Creating consumer‐based brand equity for young Iranian consumers via country of origin sub‐components effects 2015Brand Image Evaluations: The Interactive Roles of Country of Manufacture, Brand Concept, and Vertical Line Extension Type 2015Is it all or nothing? Testing schema congruity and typicality for products with country origin 2018Global-local consumer identities as drivers of global digital brand usage 2020Partners or Foes? Cross-Country Consumer Animosity, Ethnocentrism, and Nationalism in Times of International Crisis

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Details

Year2009

Typearticle

Published2009-10-10

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations60

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1016/j.jbusres.2009.09.009

openalex_workW2023802489

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2014Study of country-of-origin image from legitimacy theory perspective: Evidence from the USA and India

2019COO in print advertising: Developed versus developing market comparisons

2013An empirical study on the promotional mix and brand equity: mobile service providers