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COO in print advertising: Developed versus developing market comparisons · Study

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ArticleCOO in print advertising: Developed versus developing market comparisons

Katharina Petra Zeugner‐Roth2019

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Articlebronze2019

COO in print advertising: Developed versus developing market comparisons

Katharina Petra Zeugner‐Roth · Fabian Bartsch

27 citations·0/0 files stored·Journal of Business Research

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Consumer Behavior in Brand Consumption and Identification Marketing and Advertising Strategies International Business and FDI

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References

2012Interrater reliability: the kappa statistic 2025Advances in Consumer Research 1986The Elaboration Likelihood Model of Persuasion 1998Consumers and Their Brands: Developing Relationship Theory in Consumer Research 1985Measuring the Involvement Construct 1975Family resemblances: Studies in the internal structure of categories 2024Principles of Categorization 1987Consumer Ethnocentrism: Construction and Validation of the CETSCALE

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Year2019

Typearticle

Published2019-09-16

VenueJournal of Business Research

ISSN-L0148-2963

Languageen

Citations27

Files0 public / 0

ShelfConsumer Behavior in Brand Consumption and Identification

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doi10.1016/j.jbusres.2019.08.035

openalex_workW2974503140

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2023

Brand Origin Effects During Economic Declines: Evidence from an Emerging Market

2021What is this accent? Effects of accent and language in international advertising contexts