Simulating the Financial Impact of Marketing and Logistics Decisions

Thomas C. Harrington · Douglas M. Lambert · Jay U. Sterling

9 citations0/0 files storedInternational Journal of Physical Distribution & Logistics Management

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Supply Chain and Inventory Management Management and Optimization Techniques Complex Systems and Decision Making

Abstract

Presents a fourth generation language computer simulation model which was developed for a major US manufacturing company. Suggests that marketing and logistics managers can benefit from business planning models that simulate the financial impact of their decisions. To be effective, models must have the ability to evaluate the impact of changes in the marketing mix on product and customer profitability. Sound business decisions follow from knowledge of the behaviour of expenses, especially those associated with logistics and for assets employed.

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2018Journal of Business Logistics 1976Systems Simulation: The Art and Science 1981Top Management's Concerns about Marketing: Issues for the 1980's 1987What types of profitability reports do marketing managers receive?

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