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Simulating the Financial Impact of Marketing and Logistics Decisions
4 references·0 citing·14 second hop
Simulating the Financial Impact of Marketing and Logistics Decisions (1992)Simulating the Financial Impact of Market…Journal of Business Logistics (2018)Journal of Business LogisticsWhat types of profitability reports do marketing managers receive? (1987)What types of profitability r…Top Management's Concerns about Marketing: Issues for the 1980's (1981)Top Management's Concerns abo…Systems Simulation: The Art and Science (1976)Systems Simulation: The Art a…Estimating Nonresponse Bias in Mail Surveys (1977)Estimating Nonresponse Bias in Mail Surveys (1977)Strategic Logistics Management (1987)Antecedents and consequences of infomercial viewership (1995)Research of Bulgarian companies' marketing effectiveness (2004)Verification and validation of simulation models (1995)Conceptual modelling for simulation Part I: definition and requirements (2007)Discrete-event simulation is dead, long live agent-based simulation! (2010)Organizational Culture and Marketing: Defining the Research Agenda (1989)A Longitudinal Study of the Impact of Market Structure, Firm Structure, Strategy, and Market Orientation Culture on Dimensions of Small-Firm Performance (1995)Market-Based Assets and Shareholder Value: A Framework for Analysis (1998)From Marketing Mix to Relationship Marketing: Towards a Paradigm Shift in Marketing (1994)An assessment of the use of partial least squares structural equation modeling in marketing research (2011)Reporting reliability, convergent and discriminant validity with structural equation modeling: A review and best-practice recommendations (2023)
this work references cited by second hop

References

  • 2018Journal of Business Logistics2,543 cited
  • 1976Systems Simulation: The Art and Science895 cited
  • 1981Top Management's Concerns about Marketing: Issues for the 1980's195 cited
  • 1987What types of profitability reports do marketing managers receive?11 cited

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