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The Role of Mood in Advertising Effectiveness

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References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error108,884 cited
1987The Power of Feelings in Understanding Advertising Effects1,119 cited
1986Affective Responses Mediating Acceptance of Advertising1,076 cited

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1993Positive mood and persuasion: Different roles for affect under high- and low-elaboration conditions.481 cited
1993The Effects of Mood, Involvement, and Quality of Store Experience on Shopping Intentions469 cited
1995Consumers’ emotional responses to service encounters

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