Responding to Activism: An Experimental Analysis of Public Relations Strategy Influence on Attributes of Publics

Kelly Page Werder

44 citations0/0 files storedJournal of Public Relations Research

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Public Relations and Crisis Communication Corporate Social Responsibility Reporting Rhetoric and Communication Studies

Abstract

Experimental methods were used to examine the influence of public relations strategies on attributes of publics. Specifically, public relations strategies derived from Hazleton and Long's (1988) public relations process model were tested to determine strategy influence on problem recognition, involvement, constraint recognition, and goal compatibility toward an organization responding to activism. Results indicate that the attributes of problem recognition and involvement are influenced by public relations strategies. In addition, the findings of this study support the situational theory of publics. Items measuring involvement and goal compatibility were the strongest predictors of information seeking behavior. Findings indicate that goal compatibility is a predictor of strategy effectiveness.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 44 citations exist upstream.

References

2018MANAGING PUBLIC RELATIONS 2013Excellence in Public Relations and Communication Management 1992Public relations: Strategies and tactics 1978Strategies for Planned Change.2009Strategic Issues Management: Organizations and Public Policy Challenges 1985Managing issues and influencing public policy 1987Public relations: A theoretical and practical response 2000Enhancing motivation, ability, and opportunity to process public relations messages

Cited by

2018Power struggles: A sociological approach to activist communication 2018Examining the impact of message frames on information seeking and processing 2019Corporate dialogue in crises of China: Examining dialogic strategies and communicative outcomes in a child abuse scandal 2016Developing public’s information transmitting behavior (ITB) model in public relations: A cross-national study 2021Employee Activism and Internal Communication 2012Generalizing from PRSA to public relations: How to accommodate sampling bias in public relations scholarship

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.