A taxonomy of business‐level strategies in global industries

Allen J. Morrison · Kendall Roth

269 citations0/0 files storedStrategic Management Journal

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International Business and FDI Business Strategies and Innovation Innovation and Knowledge Management

Abstract

Abstract This study presents a taxonomy of business‐level strategies in global industries. Empirical data suggest there are four broad strategies: domestic product niche, exporting high quality offerings, international product innovation, and quasi‐global combination. A discussion of the characteristics and performance differentials of each strategy type is provided as well.

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References

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