Leisure—A function of museums? The Taiwan perspective

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29 citations0/0 files storedInternational Journal of Museum Management and Curatorship

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Museums and Cultural Heritage Diverse Aspects of Tourism Research Recreation, Leisure, Wilderness Management

Abstract

The main factor preventing non-visitors from visiting museums is ‘lack of interest’. But the causes of this ‘lack of interest’ are different in Taiwan than in western countries. Taiwanese non-visitors on low incomes are deterred by the strong association of museums with education. They want an experience that will be relaxing, enjoyable and pleasurable, and one which will not require any effort. They do not perceive museums as providing this. Non-visitors want museums to function more obviously as leisure venues that the whole family can actively enjoy. They say museums need to promote themselves as places for exploration and entertainment, as well as for education and learning. If museums wish to attract low-income non-visitors, they must consider how the needs of the non-visiting public can be met.

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References

2003Museums, Society, Inequality 2001The Economics of Art and Culture 1996Museums and their Visitors 1997Marketing the Museum 1991Beyond the glass case: the past, the heritage and the public in Britain.2003Measuring social value 2002The impact of free entry to museums 2000Beyond the glass case : the past, the heritage and the public

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