Consumer Tendency to Regret: Validation of a Measurement Scale

Éva Delacroix · Philippe Jourdan

20 citations0/0 files storedRecherche et Applications en Marketing (English Edition)

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Decision-Making and Behavioral Economics Customer Service Quality and Loyalty Consumer Behavior and Marketing Influence

Abstract

This article documents the development and validation of a six-item Consumer Tendency to Regret (CTR) measurement scale. CTR is conceptualized as a situational personality trait in Mowen's 3M hierarchical personality model, and is defined as the propensity of consumers to experience regret following a decision to purchase or not to purchase a product or service. We carried out a qualitative study ( n = 35) based on the critical incident method and eight data sets ( n = 3.257), and produced a valid and reliable two-dimensional measurement scale, useful both for practitioners of direct marketing and advertisers.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 20 citations exist upstream.

References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1965Society and the Adolescent Self-Image 1957A Theory of Cognitive Dissonance 2017A Theory of Cognitive Dissonance 1979A Paradigm for Developing Better Measures of Marketing Constructs 1993What is coefficient alpha? An examination of theory and applications.1954The critical incident technique.1997Beyond pleasure and pain.

Cited by

2018Consumer tendency to regret, compulsive buying, gender, and fashion time-of-adoption groups 2019Consumer Purchase Regret: A Systematic Review 2016Psychographics of comparison shoppers 2020The effect of Muslims’ tendency to regret being customers of conventional banks on their intention to save money in Islamic banks 2019Fashion trendsetting, attitudes toward money, and tendency to regret 2021Increasing Choices or Decreasing Hope? Explaining the Rising Prevalence of Depression From a Decision-Making Perspective

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.