Retaining users and facilitating their continuance usage are critical for mobile Internet service providers. From the perspective of resistance to change, this research identified the factors affecting continuance usage of mobile services. We collected data among mobile Internet users and conducted data analysis with structural equation modeling. The results indicated that trust and switching costs have strong effects on resistance to change, which in turn affects continuance usage. In addition, trust affects perceived usefulness and flow experience. The results indicate that mobile service providers need to increase users’ resistance to change in order to facilitate their continuance usage.
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