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Hearing the voice of the market · Study

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ArticleHearing the voice of the market

Jim Leonard1991

Article1991

Hearing the voice of the market

54 citations·0/0 files stored·Competitive Intelligence Review

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Competitive and Knowledge Intelligence Marketing and Advertising Strategies Business Strategies and Innovation

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1993Factors Affecting Trust in Market Research Relationships 1993MARKOR: A Measure of Market Orientation 1995Organizational Market Information Processes: Cultural Antecedents and New Product Outcomes 1997The Impact of Organizational Memory on New Product Performance and Creativity 1992Toward a General Theory of Competitive Rationality 2008Measuring innovation culture in organizations 2003Market Situation Interpretation and Response: The Role of Cognitive Style, Organizational Culture, and Information Use 2001Understanding “Strategic Learning”: Linking Organizational Learning, Knowledge Management, and Sensemaking

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Year1991

Typearticle

Published1991-09-01

VenueCompetitive Intelligence Review

ISSN-L1058-0247

Languageen

Citations54

Files0 public / 0

ShelfCompetitive and Knowledge Intelligence

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doi10.1002/cir.3880020214

openalex_workW2026731998

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