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Hearing the voice of the market
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  • 1997Use of export marketing research by industrial firms: an application and extension of Deshpande and Zaltman's model30 cited
  • 1994Marketing's role in generating organizational competitiveness16 cited
  • 1993Marketing Science in a Changing Environment16 cited
  • 2020Enterprise Systems Lifecycle-wide Innovation Readiness16 cited
  • 2002Extending the Marriage Metaphor as a Way to View Marketing Relationships

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14 cited
  • 2009The forgotten side of marketing9 cited
  • 2012Organisational factors that promote entrepreneurship and innovation: an exploratory model7 cited