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Analysis of means-end chain data in marketing research · Study

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ArticleAnalysis of means-end chain data in marketing research

Eugène Kaciak2006

OA

Articlebronze2006

Analysis of means-end chain data in marketing research

Eugène Kaciak · Carman W. Cullen

52 citations·0/0 files stored·Journal of Targeting Measurement and Analysis for Marketing

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Cognitive and psychological constructs research Consumer Behavior and Marketing Influence Consumer Behavior in Brand Consumption and Identification

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References

1982A Means-End Chain Model Based on Consumer Categorization Processes 2001Laddering theory, method, analysis, and interpretation.1982A Means-End Chain Model Based on Consumer Categorization Processes 1983Advertising and consumer psychology 1999International Market Segmentation Based on Consumer–Product Relations 1993Understanding the Factors Influencing Ski Destination Choice: A Means-End Analytic Approach 1998An investigation into the association pattern technique as a quantitative approach to measuring means-end chains 1999International Market Segmentation Based on Consumer-Product Relations

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2012Housing Choice and Preference: Theory and Measurement

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Year2006

Typearticle

Published2006-10-01

VenueJournal of Targeting Measurement and Analysis for Marketing

ISSN-L0967-3237

Languageen

Citations52

Files0 public / 0

ShelfCognitive and psychological constructs research

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doi10.1057/palgrave.jt.5750028

openalex_workW2027588672

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