Article1999

International Market Segmentation Based on Consumer-Product Relations

Frenkel Ter Hofstede · Jan‐Benedict E.M. Steenkamp · Michel Wedel

211 citations0/0 files storedJournal of Marketing Research

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Consumer Market Behavior and Pricing Consumer Behavior in Brand Consumption and Identification Consumer Behavior and Market Dynamics

Abstract

Frenkel Ter Hofstede, Jan-Benedict E. M. Steenkamp, Michel Wedel, International Market Segmentation Based on Consumer-Product Relations, Journal of Marketing Research, Vol. 36, No. 1 (Feb., 1999), pp. 1-17

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 211 citations exist upstream.

Cited by

2006Marketing renaissance: How research in emerging markets advances marketing science and practice 2009Radical Innovation across Nations: The Preeminence of Corporate Culture 2002International market segmentation: issues and perspectives 2002Identifying Spatial Segments in International Markets 2003Global market segmentation for logistics services 2004Country and consumer segmentation: multi-level latent class analysis of financial product ownership 2012Customer‐facing supply chain practices—The impact of demand and distribution management on supply chain success 2020Certainty in Language Increases Consumer Engagement on Social Media

Imported from OpenAlex (CC0) — nothing here is generated.