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Jan‐Benedict E.M. Steenkamp · Study
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Author
Jan‐Benedict E.M. Steenkamp
92 works
· latest 2023
· 6 institutions
cluster: provisional
ORCID 0000-0002-3839-0425
Works
60 shown
What is holding private label back in the United States and in emerging markets?
Journal of Retailing
·
2023
·
1 author
22
citations
Brand Equity in Good and Bad Times: What Distinguishes Winners from Losers in Consumer Packaged Goods Industries?
Journal of Marketing
·
2022
·
3 authors
33
citations
Unrestricted factor analysis: A powerful alternative to confirmatory factor analysis
Journal of the Academy of Marketing Science
·
2022
·
2 authors
76
citations
Cross-National Differences in Market Response: Line-Length, Price, and Distribution Elasticities in 14 Indo-Pacific Rim Economies
Journal of Marketing Research
·
2021
·
4 authors
·
Open access
45
citations
An updated paradigm for evaluating measurement invariance incorporating common method variance and its assessment
Journal of the Academy of Marketing Science
·
2020
·
2 authors
92
citations
The Rise of Online Grocery Shopping in China: Which Brands Will Benefit?
Journal of International Marketing
·
2020
·
3 authors
·
Open access
28
citations
Branding in a Hyperconnected World: Refocusing Theories and Rethinking Boundaries
Journal of Marketing
·
2020
·
5 authors
456
citations
Managerial metric use in marketing decisions across 16 countries: A cultural perspective
Journal of International Business Studies
·
2019
·
4 authors
·
Open access
26
citations
In Brands We Trust? A Multicategory, Multicountry Investigation of Sensitivity of Consumers’ Trust in Brands to Marketing-Mix Activities
Journal of Consumer Research
·
2019
·
3 authors
92
citations
The uncertain future of globalization
International Marketing Review
·
2019
·
1 author
67
citations
Branding in the era of digital (dis)intermediation
International Journal of Research in Marketing
·
2019
·
2 authors
·
Open access
225
citations
Global Versus Local Consumer Culture: Theory, Measurement, and Future Research Directions
Journal of International Marketing
·
2019
·
1 author
·
Open access
269
citations
Psychic distance and performance of MNCs during marketing crises
Journal of International Business Studies
·
2018
·
3 authors
56
citations
Competitive Reactions to Advertising and Promotion Attacks
WORLD SCIENTIFIC eBooks
·
2018
·
4 authors
·
chapter
183
citations
New product success in the consumer packaged goods industry: A shopper marketing approach
International Journal of Research in Marketing
·
2018
·
4 authors
·
Open access
49
citations
The future of the marketing department at business schools
Journal of the Academy of Marketing Science
·
2017
·
1 author
·
Open access
23
citations
Global Brand Strategy: World-wise Marketing in the Age of Branding
·
2017
·
1 author
42
citations
Global Brand Strategy
Palgrave Macmillan UK eBooks
·
2017
·
1 author
·
book
42
citations
The effectiveness of contractual and trust‐based governance in strategic alliances under behavioral and environmental uncertainty
Strategic Management Journal
·
2015
·
3 authors
231
citations
How global brands create firm value: the 4V model
International Marketing Review
·
2014
·
1 author
134
citations
Manufacturer and Retailer Strategies to Impact Store Brand Share: Global Integration, Local Adaptation, and Worldwide Learning
Marketing Science
·
2013
·
2 authors
128
citations
Price and Advertising Effectiveness over the Business Cycle
Journal of Marketing Research
·
2013
·
4 authors
·
Open access
209
citations
Brand Breakout
Palgrave Macmillan UK eBooks
·
2013
·
2 authors
·
book
·
Open access
59
citations
The Natural Resources Route
Palgrave Macmillan UK eBooks
·
2013
·
2 authors
·
chapter
0
citations
The Effect of CRM Outsourcing on Shareholder Value: A Contingency Perspective
Management Science
·
2012
·
4 authors
70
citations
The Effect of Business-Cycle Fluctuations on Private-Label Share: What has Marketing Conduct Got to do with it?
Journal of Marketing
·
2011
·
4 authors
207
citations
Transaction cost economics and the roles of national culture: a test of hypotheses based on Inglehart and Hofstede
Journal of the Academy of Marketing Science
·
2011
·
2 authors
108
citations
The Impact of Economic Contractions on the Effectiveness of R&D and Advertising: Evidence from U.S. Companies Spanning Three Decades
Marketing Science
·
2011
·
2 authors
146
citations
What Makes Consumers Willing to Pay a Price Premium for National Brands over Private Labels?
Journal of Marketing Research
·
2010
·
3 authors
365
citations
A Global Investigation into the Constellation of Consumer Attitudes toward Global and Local Products
Journal of Marketing
·
2010
·
2 authors
455
citations
The Role of National Culture in Advertising's Sensitivity to Business Cycles: An Investigation across Continents
Journal of Marketing Research
·
2009
·
4 authors
·
Open access
196
citations
Finite Mixture Multilevel Multidimensional Ordinal IRT Models for Large Scale Cross-Cultural Research
Psychometrika
·
2009
·
2 authors
·
Open access
56
citations
A Model for the Construction of Country-Specific Yet Internationally Comparable Short-Form Marketing Scales
Marketing Science
·
2009
·
3 authors
83
citations
Don't Be undersold!
Singapore Management University Institutional Knowledge (InK) (Singapore Management University)
·
2009
·
2 authors
·
Open access
31
citations
Private-Label Use and Store Loyalty
Journal of Marketing
·
2008
·
3 authors
259
citations
Private-Label Use and Store Loyalty
Journal of Marketing
·
2008
·
3 authors
380
citations
Dancing with a Giant: The Effect of Wal-Mart's Entry into the United Kingdom on the Performance of European Retailers
Journal of Marketing Research
·
2008
·
4 authors
·
Open access
116
citations
A Review and Evaluation of Meta-Analysis Practices in Management Research
Journal of Management
·
2008
·
3 authors
537
citations
Relaxing Measurement Invariance in Cross-National Consumer Research Using a Hierarchical IRT Model
Journal of Consumer Research
·
2007
·
3 authors
·
Open access
175
citations
Drivers of consumer acceptance of new packaged goods: An investigation across products and countries
International Journal of Research in Marketing
·
2007
·
2 authors
176
citations
Customer Loyalty to Whom? Managing the Benefits and Risks of Salesperson-Owned Loyalty
Journal of Marketing Research
·
2007
·
3 authors
551
citations
Brand versus Brand
International Commerce Review
·
2007
·
2 authors
47
citations
Private Label Strategy: How to Meet the Store Brand Challenge
Singapore Management University Institutional Knowledge (InK) (Singapore Management University)
·
2007
·
2 authors
·
book
·
Open access
332
citations
How Business Cycles Contribute to Private-Label Success: Evidence from the United States and Europe
Journal of Marketing
·
2007
·
4 authors
180
citations
How Business Cycles Contribute to Private-Label Success: Evidence from the United States and Europe
Journal of Marketing
·
2006
·
4 authors
401
citations
Marketing renaissance: How research in emerging markets advances marketing science and practice
International Journal of Research in Marketing
·
2006
·
2 authors
858
citations
Win–win strategies at discount stores
Journal of Retailing and Consumer Services
·
2006
·
4 authors
·
Open access
61
citations
Consumer attitudes toward marketplace globalization: Structure, antecedents and consequences
International Journal of Research in Marketing
·
2006
·
3 authors
476
citations
An Extended Paradigm for Measurement Analysis of Marketing Constructs Applicable to Panel Data
Journal of Marketing Research
·
2006
·
2 authors
·
Open access
77
citations
How Country Characteristics Affect the Perceived Value of Web Sites
Journal of Marketing
·
2006
·
2 authors
465
citations
Make, Buy, or Ally: A Transaction Cost Theory Meta-Analysis
Academy of Management Journal
·
2006
·
3 authors
928
citations
Measuring short‐ and long‐run promotional effectiveness on scanner data using persistence modelling
Applied Stochastic Models in Business and Industry
·
2005
·
4 authors
24
citations
Country-of-origin effects in consumer processing of advertising claims
International Journal of Research in Marketing
·
2005
·
3 authors
·
Open access
232
citations
Emotions in consumer behavior: a hierarchical approach
Journal of Business Research
·
2004
·
2 authors
977
citations
Consumer and Market Drivers of the Trial Probability of New Consumer Packaged Goods
Journal of Consumer Research
·
2003
·
2 authors
·
Open access
346
citations
How perceived brand globalness creates brand value
Journal of International Business Studies
·
2002
·
3 authors
·
Open access
1,109
citations
Optimum stimulation level and exploratory consumer behavior in an emerging consumer market
International Journal of Research in Marketing
·
2002
·
2 authors
223
citations
Identifying Spatial Segments in International Markets
Marketing Science
·
2002
·
3 authors
173
citations
The role of national culture in international marketing research
International Marketing Review
·
2001
·
1 author
810
citations
Continuous and Discrete Variables
Journal of Consumer Psychology
·
2001
·
10 authors
4
citations