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Optimum stimulation level and exploratory consumer behavior in an emerging consumer market · Study

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Optimum stimulation level and exploratory consumer behavior in an emerging consumer market

Jan‐Benedict E.M. Steenkamp, Steven Michael Burgess

2002-06-01articleInternational Journal of Research in Marketing223 citationsclosed

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Consumer Behavior and Market Dynamics Consumer Behavior in Brand Consumption and Identification Cultural Differences and Values

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References

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2015Methods of Meta-Analysis: Correcting Error and Bias in Research Findings

1998Assessing Measurement Invariance in Cross‐National Consumer Research

1991Meta-Analytic Procedures for Social Research

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Details

Year2002

Typearticle

VenueInternational Journal of Research in Marketing

Languageen

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Identifiers

doi10.1016/s0167-8116(02)00063-0

openalex_workW2000625493

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