Article2011

Non-Deceptive Counterfeiting Purchase Behavior: Antecedents Of Attitudes And Purchase Intentions

33 citations0/0 files storedJournal of Applied Business Research (JABR)

No readable copy stored yet — this record is metadata only.

Consumer Behavior in Brand Consumption and Identification Consumer Perception and Purchasing Behavior Copyright and Intellectual Property

Abstract

This study offers insights into factors underlying consumers' intentions to purchase counterfeit products. Based on existing literature in the field, we posit that intention to buy is influenced by consumers' attitudes, moral intensity and perceived risk. In addition, we hypothesize that attitudes are determined by moral intensity and perceived risk. The hypotheses are tested with data gathered from a random sample of adult consumers using structural equations modeling. Implications of different patterns of results identified are also discussed.

Citations in this library

Stored only when both papers are in the corpus — 33 citations exist upstream.

References

1991The theory of planned behavior 1988Structural equation modeling in practice: A review and recommended two-step approach.1975Belief, Attitude, Intention and Behavior: An Introduction to Theory and Research 1991Ethical Decision Making by Individuals in Organizations: An Issue-Contingent Model 1998Extending the Theory of Planned Behavior: A Review and Avenues for Further Research 1995Assessing IT Usage: The Role of Prior Experience 1985A Contingency Framework for Understanding Ethical Decision Making in Marketing 2010Signaling Status with Luxury Goods: The Role of Brand Prominence

Cited by

2014Attitude towards the purchase of counterfeits: Antecedents and effect on intention to purchase 2022Can religiosity alter luxury and counterfeit consumption? An empirical study in an emerging market 2017An experiment on non-luxury fashion counterfeit purchase: the effects of brand reputation, fashion attributes, and attitudes toward counterfeiting 2011Students' Ethical Decision-Making in an Information Technology Context: A Theory of Planned Behavior Approach 2018A review of counterfeiting research on demand side: Analyzing prior progress and identifying future directions

Imported from OpenAlex (CC0) — nothing here is generated.