Attitude towards the purchase of counterfeits: Antecedents and effect on intention to purchase

Catherine Viot · André Le Roux · Florence Krémer

33 citations0/0 files storedRecherche et Applications en Marketing (English Edition)

No readable copy stored yet — this record is metadata only.

No open-access location is known for this record yet.

Literature note Cite in a project Citation map

Consumer Behavior in Brand Consumption and Identification Intellectual Property Law Copyright and Intellectual Property

Abstract

Counterfeiting is a major issue for companies, public institutions and consumers. Despite extensive literature on the subject in marketing, an instrument for measuring the wide variety of the determinants of attitude towards and intention to purchase counterfeit products is missing. A second-order model comprising 13 determinants, grouped into three latent constructs, is validated. This model includes a dimension related to the societal consequences of counterfeiting and two dimensions representing individual factors’ motivations and deterrents. This research pinpoints the most relevant motivations for and deterrents of counterfeit purchases. Results show that societal economic factors do not impact attitude towards and intention to purchase counterfeits, whereas individual motivations are crucial. Individual motivations and deterrents are the only antecedents of attitude towards counterfeits, with motivations being the most important determinant. Second-order factors indirectly influence intention to purchase counterfeits, through the mediation of attitude towards the purchase.

Paper brief

Loading…

Cite this work

Citation unavailable for this work.

BibTeX RIS CSL-JSON

No public copy is stored for this record, so only the metadata is cited.

Citations in this library

Citation map →

Stored only when both papers are in the corpus — 33 citations exist upstream.

References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1988Structural equation modeling in practice: A review and recommended two-step approach.1979A Paradigm for Developing Better Measures of Marketing Constructs 2025Advances in Consumer Research 1998Fit indices in covariance structure modeling: Sensitivity to underparameterized model misspecification.1977Attitude-behavior relations: A theoretical analysis and review of empirical research.1988An Updated Paradigm for Scale Development Incorporating Unidimensionality and Its Assessment 2003A Critical Review of Construct Indicators and Measurement Model Misspecification in Marketing and Consumer Research

Cited by

2019Counterfeiting: conceptual issues and implications for branding 2022Do you consider buying a counterfeit? New evidence from the theory of planned behaviour and cognitive dissonance theory 2020The moderating effect of need for belonging and communal-brand connection on counterfeit purchasing 2019Do product category and consumers’ motivations profiles matter regarding counterfeiting?

Explore the map →

Papers that cite the same references — the relational fallback while embeddings are still backfilling.

Imported from OpenAlex (CC0) — nothing here is generated.