BookPrivate Label Strategy: How to Meet the Store Brand ChallengeNirmalya Kumar2007OAPrivate Label Strategy: How to Meet the Store Brand ChallengeNirmalya Kumar, Jan‐Benedict E.M. Steenkamp2007-01-01bookSingapore Management University Institutional Knowledge (InK) (Singapore Management University)332 citationsgreenNo readable copy stored yet — this record is metadata only.Consumer Market Behavior and PricingSupply Chain and Inventory ManagementConsumer Retail Behavior StudiesAbstractTranslated into Traditional Chinese, Simplified Chinese, Polish, Portuguese, Russian and SpanishCitations in this libraryStored only when both papers are in the corpus — 332 citations exist upstream.Cited by2013The influence of perceived product quality, relative price and risk on customer value and willingness to buy: a study of private label merchandise2012Effects of store image and store brand price-image on store brand purchase intention: Application to an emerging market2011The Effect of Business-Cycle Fluctuations on Private-Label Share: What has Marketing Conduct Got to do with it?2009The Role of National Culture in Advertising's Sensitivity to Business Cycles: An Investigation across Continents2015Do Pharmacists Buy Bayer? Informed Shoppers and the Brand Premium *2012Consumers' perceptions, attitudes and purchase intention towards private label food products in Malaysia.2014The store-as-a-brand strategy: The effect of store environment on customer responses2014Determinants of Store Brand Share