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Nirmalya Kumar · Study
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Author
Nirmalya Kumar
34 works
· latest 2013
· 5 institutions
cluster: provisional
ORCID 0000-0001-8368-7589
Works
34 shown
Brand Breakout
Palgrave Macmillan UK eBooks
·
2013
·
2 authors
·
book
·
Open access
59
citations
The Natural Resources Route
Palgrave Macmillan UK eBooks
·
2013
·
2 authors
·
chapter
0
citations
India Inside: The Emerging Innovation Challenge to the West
·
2011
·
2 authors
60
citations
How emerging giants are rewriting the rules of M&A
Singapore Management University Institutional Knowledge (InK) (Singapore Management University)
·
2009
·
1 author
·
Open access
121
citations
Don't Be undersold!
Singapore Management University Institutional Knowledge (InK) (Singapore Management University)
·
2009
·
2 authors
·
Open access
31
citations
No se excluya del superdescuento
Harvard business review
·
2009
·
2 authors
15
citations
Value Merchants: Demonstrating and Documenting Superior Value in Business Markets
Singapore Management University Institutional Knowledge (InK) (Singapore Management University)
·
2007
·
3 authors
·
book
·
Open access
128
citations
Brand versus Brand
International Commerce Review
·
2007
·
2 authors
47
citations
Private Label Strategy: How to Meet the Store Brand Challenge
Singapore Management University Institutional Knowledge (InK) (Singapore Management University)
·
2007
·
2 authors
·
book
·
Open access
332
citations
Strategies to fight low-cost rivals.
PubMed
·
2006
·
1 author
·
Open access
83
citations
Make, Buy, or Ally: A Transaction Cost Theory Meta-Analysis
Academy of Management Journal
·
2006
·
3 authors
928
citations
Fashion sense
London Business School Review
·
2006
·
2 authors
13
citations
The power of power in supplier–retailer relationships
Industrial Marketing Management
·
2005
·
1 author
124
citations
Do Suppliers Benefit from Collaborative Relationships with Large Retailers? An Empirical Investigation of Efficient Consumer Response Adoption
Journal of Marketing
·
2005
·
2 authors
455
citations
Marketing As Strategy
·
2004
·
1 author
·
book
43
citations
Marketing as strategy: Understanding the CEO's agenda for driving growth and innovation
Singapore Management University Institutional Knowledge (InK) (Singapore Management University)
·
2004
·
1 author
·
book
·
Open access
106
citations
Kill a brand, keep a customer.
PubMed
·
2003
·
1 author
·
Open access
110
citations
Profits in the Pie of the Beholder
Alexandria (UniSG) (University of St.Gallen)
·
2003
·
2 authors
·
Open access
42
citations
Examining the Impact of Destructive Acts in Marketing Channel Relationships
Journal of Marketing Research
·
2001
·
3 authors
·
Open access
507
citations
Claves de e-commerce para negocios minoristas
E-Deusto: conocimiento para ir por delante
·
2001
·
1 author
0
citations
From market driven to market driving
European Management Journal
·
2000
·
3 authors
528
citations
A Meta-Analysis of Satisfaction in Marketing Channel Relationships
Journal of Marketing Research
·
1999
·
3 authors
·
review
·
Open access
1,089
citations
A Meta-Analysis of Satisfaction in Marketing Channel Relationships
Journal of Marketing Research
·
1999
·
3 authors
·
review
474
citations
Generalizations about trust in marketing channel relationships using meta-analysis
International Journal of Research in Marketing
·
1998
·
3 authors
·
Open access
890
citations
Interdependence, Punitive Capability, and the Reciprocation of Punitive Actions in Channel Relationships
Journal of Marketing Research
·
1998
·
3 authors
·
Open access
286
citations
Interdependence, Punitive Capability, and the Reciprocation of Punitive Actions in Channel Relationships
Journal of Marketing Research
·
1998
·
3 authors
148
citations
The revolution in retailing: from market driven to market driving
Long Range Planning
·
1997
·
1 author
·
Open access
98
citations
The effects of trust and interdependence on relationship commitment: A trans-Atlantic study
International Journal of Research in Marketing
·
1996
·
4 authors
·
Open access
1,272
citations
The power of trust in manufacturer-retailer relationships
Singapore Management University Institutional Knowledge (InK) (Singapore Management University)
·
1996
·
1 author
·
Open access
993
citations
The Effects of Perceived Interdependence on Dealer Attitudes
Journal of Marketing Research
·
1995
·
3 authors
·
Open access
1,843
citations
The Effects of Supplier Fairness on Vulnerable Resellers
Journal of Marketing Research
·
1995
·
3 authors
·
Open access
1,400
citations
Learning Orientation, Working Smart, and Effective Selling
Journal of Marketing
·
1994
·
3 authors
·
Open access
1,172
citations
The nature and consequences of marketing channel intermediary commitment : working paper
Marketing Science Institute eBooks
·
1994
·
3 authors
·
book
163
citations
Assessing Reseller Performance from the Perspective of the Supplier
Journal of Marketing Research
·
1992
·
3 authors
·
Open access
416
citations