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The nature and consequences of marketing channel intermediary commitment : working paper · Study

BookThe nature and consequences of marketing channel intermediary commitment : working paper

Nirmalya Kumar1994

Book1994

The nature and consequences of marketing channel intermediary commitment : working paper

Nirmalya Kumar · Jonathan D. Hibbard · Louis W. Stern

163 citations·0/0 files stored·Marketing Science Institute eBooks

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Supply Chain and Inventory Management Customer Service Quality and Loyalty Consumer Market Behavior and Pricing

Abstract

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Citations in this library

Stored only when both papers are in the corpus — 163 citations exist upstream.

Cited by

2010Product and relationship quality influence on customer commitment and loyalty in B2B manufacturing relationships 2004Service quality and customer retention: building long‐term relationships 2008Antecedents and consequences of commitment in marketing research services: The client's perspective 1998Relationship dissolution model: antecedents of relationship commitment and the likelihood of dissolving a relationship 2007Customer perceived value in B-t-B service relationships: Investigating the importance of corporate reputation 2007Trust determinants and outcomes in global B2B services 2012Generation Y travelers’ commitment to online social network websites 2008A relational model of export performance

Details

Year1994

Typebook

Published1994-01-01

VenueMarketing Science Institute eBooks

Languageen

Citations163

Files0 public / 0

ShelfSupply Chain and Inventory Management

Identifiers

openalex_workW647966762

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