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Value Merchants: Demonstrating and Documenting Superior Value in Business Markets · Study

BookValue Merchants: Demonstrating and Documenting Superior Value in Business Markets

James C. Anderson2007

OA

Bookgreen2007

Value Merchants: Demonstrating and Documenting Superior Value in Business Markets

James C. Anderson · Nirmalya Kumar · James A. Narus

128 citations·0/0 files stored·Singapore Management University Institutional Knowledge (InK) (Singapore Management University)

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Customer Service Quality and Loyalty Marketing and Advertising Strategies Consumer Market Behavior and Pricing

Abstract

Translated into Traditional Chinese, Simplified Chinese, Polish, Russian and Spanish

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2021The dual concept of consumer value in social media brand community: A trust transfer perspective 2014Building in sustainability, social responsibility and value co-creation 2010Purchasing Higher-Value, Higher-Price Offerings in Business Markets 2020Toward a comprehensive framework of value proposition development: From strategy to implementation 2021An integrative framework for managing customer value propositions 2017Value quantification capabilities in industrial markets 2015Adding services to product-based portfolios 2012CEO championing of pricing, pricing capabilities and firm performance in industrial firms

Details

Year2007

Typebook

Published2007-11-07

VenueSingapore Management University Institutional Knowledge (InK) (Singapore Management University)

Languageen

Citations128

Files0 public / 0

ShelfCustomer Service Quality and Loyalty

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openalex_workW177301048

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