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Cited by

• 2021The dual concept of consumer value in social media brand community: A trust transfer perspective156 cited
• 2014Building in sustainability, social responsibility and value co-creation114 cited
• 2010Purchasing Higher-Value, Higher-Price Offerings in Business Markets93 cited
• 2020Toward a comprehensive framework of value proposition development: From strategy to implementation89 cited
• 2021An integrative framework for managing customer value propositions72 cited
• 2017Value quantification capabilities in industrial markets67 cited
• 2015Adding services to product-based portfolios64 cited
• 2012CEO championing of pricing, pricing capabilities and firm performance in industrial firms62 cited
• 2019Antecedents and performance outcomes of value-based selling in sales teams: a multilevel, systems theory of motivation perspective60 cited
• 2012Visualizing the value of service‐based offerings: empirical findings from the manufacturing industry58 cited
• 2017Value-based pricing and cognitive biases: An overview for business markets55 cited
• 2017Exploring the dynamic capabilities required for servitization50 cited
• 2015Customer value propositions as interorganizational management accounting to support customer collaboration46 cited