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The store-as-a-brand strategy: The effect of store environment on customer responses · Study

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ArticleThe store-as-a-brand strategy: The effect of store environment on customer responses

Archana Kumar2014

Article2014

The store-as-a-brand strategy: The effect of store environment on customer responses

Archana Kumar · Youn‐Kyung Kim

170 citations·0/0 files stored·Journal of Retailing and Consumer Services

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Consumer Retail Behavior Studies Consumer Market Behavior and Pricing Consumer Behavior in Brand Consumption and Identification

Abstract

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Citations in this library

Stored only when both papers are in the corpus — 170 citations exist upstream.

References

1981Evaluating Structural Equation Models with Unobservable Variables and Measurement Error 1988Structural equation modeling in practice: A review and recommended two-step approach.2012Principles and Practice of Structural Equation Modeling 1998Principles and Practice of Structural Equation Modeling 1988Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence 2000Structural equation modeling with AMOS: basic concepts, applications, and programming 1974An approach to environmental psychology 1992Servicescapes: The Impact of Physical Surroundings on Customers and Employees

Cited by

2020Be creative, my friend! Engaging users on Instagram by promoting positive emotions 2017How social commerce constructs influence customers' social shopping intention? An empirical study of a social commerce website 2020Searching online and buying offline: Understanding the role of channel-, consumer-, and product-related factors in determining webrooming intention 2014Fashion retailing – past, present and future 2020Mediated-moderated effects: High and low store image, brand awareness, perceived value from mini and supermarkets retail stores 2015Brand experience anatomy in retailing: An interpretive structural modeling approach 2015Effects of Customer Brand Perceptions on Store Image and Purchase Intention: An Application in Apparel Clothing 2017The influence of emotional response to interior color on restaurant entry decision

Details

Year2014

Typearticle

Published2014-06-11

VenueJournal of Retailing and Consumer Services

ISSN-L0969-6989

Languageen

Citations170

Files0 public / 0

ShelfConsumer Retail Behavior Studies

Identifiers

doi10.1016/j.jretconser.2014.04.008

openalex_workW2024934219

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