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Youn‐Kyung Kim · Study
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Author
Youn‐Kyung Kim
63 works
· latest 2024
· 4 institutions
cluster: provisional
ORCID 0000-0002-5507-5152
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63
Citations
6,054
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Most cited in this library
The mechanism by which social media influencers persuade consumers: The role of consumers’ desire to mimic
2019 · 746 citations
Predicting online purchase intentions for clothing products
2004 · 383 citations
Indian consumers' purchase intention toward a United States versus local brand
2008 · 288 citations
Consumer value: an application to mall and Internet shopping
2002 · 247 citations
Emotional branding speaks to consumers’ heart: the case of fashion brands
2019 · 230 citations
Works
60 shown
Virtual influencer marketing: Evaluating the influence of virtual influencers’ form realism and behavioral realism on consumer ambivalence and marketing performance
Journal of Business Research
·
2024
·
3 authors
189
citations
Tattooed Individuals in a Community: Motivations and Identities
Deviant Behavior
·
2022
·
3 authors
10
citations
Investigating the mechanism through which consumers are “inspired by” social media influencers and “inspired to” adopt influencers’ exemplars as social defaults
Journal of Business Research
·
2022
·
3 authors
·
Open access
148
citations
Third Space, New Ethnic Identities, and Possible Selves in the Imagined Communities: A Case of Korean Heritage Language Speakers
Journal of Language Identity & Education
·
2020
·
1 author
59
citations
How can hotels’ green advertising be persuasive to consumers? An information processing perspective
Journal of Hospitality and Tourism Management
·
2020
·
3 authors
50
citations
Doing Good Better: Impure Altruism in Green Apparel Advertising
Sustainability
·
2019
·
2 authors
·
Open access
53
citations
Why do we feel bored with our clothing and where does it end up?
International Journal of Consumer Studies
·
2019
·
3 authors
44
citations
The mechanism by which social media influencers persuade consumers: The role of consumers’ desire to mimic
Psychology and Marketing
·
2019
·
2 authors
746
citations
Eco‐Fashion Consumption: Cognitive‐Experiential Self‐Theory
Family and Consumer Sciences Research Journal
·
2019
·
2 authors
39
citations
Consumer orientations of second-hand clothing shoppers
Journal of Global Fashion Marketing
·
2019
·
3 authors
93
citations
Emotional branding speaks to consumers’ heart: the case of fashion brands
Fashion and Textiles
·
2019
·
2 authors
·
Open access
230
citations
A Human-Centered Approach to Green Apparel Advertising: Decision Tree Predictive Modeling of Consumer Choice
Sustainability
·
2018
·
2 authors
·
Open access
49
citations
Pleasure and guilt: how do they interplay in luxury consumption?
European Journal of Marketing
·
2017
·
3 authors
114
citations
Older consumers’ TV shopping: emotions and satisfaction
International Journal of Retail & Distribution Management
·
2017
·
2 authors
23
citations
An empirical test of the triple bottom line of customer-centric sustainability: the case of fast fashion
Fashion and Textiles
·
2016
·
2 authors
·
Open access
83
citations
Theory of Virtue Ethics: Do Consumers’ Good Traits Predict Their Socially Responsible Consumption?
Journal of Business Ethics
·
2016
·
2 authors
90
citations
Factors affecting stickiness and word of mouth in mobile applications
Journal of Research in Interactive Marketing
·
2016
·
4 authors
154
citations
Sustainable Luxury Fashion Consumption and the Moderating Role of Guilt
Fashion, Industry and Education/International journal of costume culture
·
2016
·
2 authors
·
Open access
20
citations
Sustainable Versus Conspicuous Luxury Fashion Purchase: Applying Self‐Determination Theory
Family and Consumer Sciences Research Journal
·
2016
·
2 authors
83
citations
Smart grocery shopper segments
Journal of International Consumer Marketing
·
2016
·
3 authors
31
citations
Proactive versus reactive apparel brands in sustainability: Influences on brand loyalty
Journal of Retailing and Consumer Services
·
2015
·
2 authors
139
citations
Style consumption: its drivers and role in sustainable apparel consumption
International Journal of Consumer Studies
·
2015
·
3 authors
125
citations
Effects of Self-Congruity and Source Credibility on Consumer Responses to Coffeehouse Advertising
Journal of Hospitality Marketing & Management
·
2015
·
2 authors
81
citations
The store-as-a-brand strategy: The effect of store environment on customer responses
Journal of Retailing and Consumer Services
·
2014
·
2 authors
170
citations
The role of social network websites in the consumer–brand relationship
Journal of Retailing and Consumer Services
·
2014
·
2 authors
224
citations
Actual and ideal self-congruity affecting consumers’ emotional and behavioral responses toward an online store
Computers in Human Behavior
·
2014
·
3 authors
79
citations
Cross cultural consensus: development of the universal leadership model
International Journal of Retail & Distribution Management
·
2014
·
6 authors
12
citations
Segmenting luxe-bargain shoppers using a fuzzy clustering method
International Journal of Retail & Distribution Management
·
2013
·
3 authors
24
citations
The role of personal cultural orientation in consumer ethnocentrism among Indian consumers
Journal of Indian Business Research
·
2013
·
3 authors
15
citations
Experiential value: Application to innovative consumer technology products
Journal of Customer Behaviour
·
2013
·
2 authors
23
citations
Impacts of Store Environmental Cues on Store Love and Loyalty: Single-Brand Apparel Retailers
Journal of International Consumer Marketing
·
2013
·
2 authors
77
citations
Adventure versus gratification: emotional shopping in online auctions
European Journal of Marketing
·
2013
·
3 authors
55
citations
The Effects of Website Designs, Self-Congruity, and Flow on Behavioral Intention
International journal of design
·
2012
·
2 authors
·
Open access
27
citations
Travel motivation as a determinant of shopping venue
International Journal of Culture Tourism and Hospitality Research
·
2012
·
3 authors
38
citations
Shopping value orientation: Conceptualization and measurement
Journal of Business Research
·
2012
·
2 authors
98
citations
Smart shopping: conceptualization and measurement
International Journal of Retail & Distribution Management
·
2012
·
2 authors
130
citations
Ethnocentric tendencies of Indian consumers: impact on preference for domestic versus foreign products
The International Review of Retail Distribution and Consumer Research
·
2011
·
3 authors
29
citations
Older consumers' Tv home shopping: Loneliness, parasocial interaction, and perceived convenience
Psychology and Marketing
·
2011
·
2 authors
134
citations
A New Shopper Typology: Utilitarian and Hedonic Perspectives
Journal of Global Academy of Marketing Science
·
2011
·
3 authors
34
citations
Single-brand retailers: Building brand loyalty in the off-line environment
Journal of Retailing and Consumer Services
·
2011
·
2 authors
59
citations
The Effect of Indian Consumers’ Life Satisfaction on Brand Behavior toward a U.S. Global Brand
Journal of International Consumer Marketing
·
2011
·
3 authors
22
citations
Benefit segmentation of TV home shoppers
International Journal of Retail & Distribution Management
·
2011
·
4 authors
22
citations
Indian consumers' brand equity toward a US and local apparel brand
Journal of Fashion Marketing and Management
·
2010
·
3 authors
56
citations
Indian consumers' purchase behavior toward US versus local brands
International Journal of Retail & Distribution Management
·
2009
·
3 authors
79
citations
Shopping value in online auctions: Their antecedents and outcomes
Journal of Retailing and Consumer Services
·
2008
·
3 authors
133
citations
Receptivity to advertising messages and desired shopping values
Journal of Marketing Communications
·
2008
·
2 authors
18
citations
Indian consumers' purchase intention toward a United States versus local brand
Journal of Business Research
·
2008
·
3 authors
288
citations
Factors affecting Mexican college students' purchase intention toward a US apparel brand
Journal of Fashion Marketing and Management
·
2008
·
5 authors
100
citations
Brand analysis of a US global brand in comparison with domestic brands in Mexico, Korea, and Japan
Journal of Product & Brand Management
·
2008
·
3 authors
91
citations
Future Forces Transforming Apparel Retailing in the United States
Clothing and Textiles Research Journal
·
2007
·
3 authors
19
citations
Involvement and the tourist shopper: Using the involvement construct to segment the American tourist shopper at the mall
Journal Of Vacation Marketing
·
2005
·
3 authors
137
citations
Effects of Multi-Channel Consumers' Perceived Retail Attributes on Purchase Intentions of Clothing Products
Journal of Marketing Channels
·
2005
·
2 authors
36
citations
The Effects of Ethnicity and Gender on Teens' Mall Shopping Motivations
Clothing and Textiles Research Journal
·
2005
·
2 authors
25
citations
The relationships among family and social interaction, loneliness, mall shopping motivation, and mall spending of older consumers
Psychology and Marketing
·
2005
·
3 authors
158
citations
Predicting online purchase intentions for clothing products
European Journal of Marketing
·
2004
·
2 authors
383
citations
Teens' Mall Shopping Motivations: Functions of Loneliness and Media Usage
Family and Consumer Sciences Research Journal
·
2003
·
3 authors
32
citations
Testing the Behavioral Intentions Model of Online Shopping for Clothing
Clothing and Textiles Research Journal
·
2003
·
3 authors
67
citations
Consumer value: an application to mall and Internet shopping
International Journal of Retail & Distribution Management
·
2002
·
1 author
247
citations
The Effects of Ethnicity and Product on Purchase Decision Making
Journal of Advertising Research
·
2001
·
2 authors
98
citations
Effects of Asian-Americans' Ethnicity and Acculturation on Personal Influences
Journal of Current Issues & Research in Advertising
·
2001
·
2 authors
16
citations