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Archana Kumar · Study
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Author
Archana Kumar
11 works
· latest 2022
· 3 institutions
cluster: provisional
ORCID 0000-0003-1536-8433
Works
11 shown
Online, Face-to-Face, or Blended Learning? Faculty and Medical Students' Perceptions During the COVID-19 Pandemic: A Mixed-Method Study
Frontiers in Medicine
·
2022
·
6 authors
·
Open access
161
citations
Impact Of Organizational Culture On Employee Performance
Zenodo (CERN European Organization for Nuclear Research)
·
2018
·
1 author
·
Open access
3
citations
Consumer willingness to pay across retail channels
Journal of Retailing and Consumer Services
·
2016
·
2 authors
84
citations
Smart grocery shopper segments
Journal of International Consumer Marketing
·
2016
·
3 authors
31
citations
The store-as-a-brand strategy: The effect of store environment on customer responses
Journal of Retailing and Consumer Services
·
2014
·
2 authors
170
citations
Ethnocentric tendencies of Indian consumers: impact on preference for domestic versus foreign products
The International Review of Retail Distribution and Consumer Research
·
2011
·
3 authors
29
citations
Indian consumers' brand equity toward a US and local apparel brand
Journal of Fashion Marketing and Management
·
2010
·
3 authors
56
citations
Brand Analyses of U.S. Global and Local Brands in India: The Case of Levi's
Journal of Global Marketing
·
2010
·
3 authors
61
citations
Indian consumers' purchase behavior toward US versus local brands
International Journal of Retail & Distribution Management
·
2009
·
3 authors
79
citations
Age differences in mobile service perceptions: comparison of Generation Y and baby boomers
Journal of Services Marketing
·
2008
·
2 authors
316
citations
Indian consumers' purchase intention toward a United States versus local brand
Journal of Business Research
·
2008
·
3 authors
288
citations