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International Market Segmentation Based on Consumer-Product Relations
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  • 2006Marketing renaissance: How research in emerging markets advances marketing science and practice858 cited
  • 2009Radical Innovation across Nations: The Preeminence of Corporate Culture456 cited
  • 2002International market segmentation: issues and perspectives385 cited
  • 2002Identifying Spatial Segments in International Markets173 cited
  • 2003Global market segmentation for logistics services157 cited
  • 2004Country and consumer segmentation: multi-level latent class analysis of financial product ownership152 cited
  • 2012Customer‐facing supply chain practices—The impact of demand and distribution management on supply chain success149 cited
  • 2020Certainty in Language Increases Consumer Engagement on Social Media142 cited
  • 2014Attributes Versus Benefits: The Role of Construal Levels and Appeal Type on the Persuasiveness of Marketing Messages140 cited
  • 2006Advertising Standardization's Positive Impact on the Bottom Line: A Model of When and How Standardization Improves Financial and Strategic Performance140 cited
  • 2014How global brands create firm value: the 4V model134 cited
  • 2011International market selection and segmentation: perspectives and challenges132 cited
  • 2012Understanding service quality in a virtual travel community environment122 cited

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  • 2008Cross-National Logo Evaluation Analysis: An Individual Level Approach115 cited
  • 2012Testing the robustness of best worst scaling for cross-national segmentation with different numbers of choice sets114 cited
  • 2008Market Segmentation in Practice: Review of Empirical Studies, Methodological Assessment, and Agenda for Future Research113 cited