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Industrial Marketings New Challenge: The Computerized Buyer · Study

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ArticleIndustrial Marketings New Challenge: The Computerized Buyer

H. Lee Mathews1974

Article1974

Industrial Marketings New Challenge: The Computerized Buyer

9 citations·0/0 files stored·Journal of the Academy of Marketing Science

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Marketing and Advertising Strategies Customer Service Quality and Loyalty Consumer Behavior and Marketing Influence

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1967Industrial buying and creative marketing

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Year1974

Typearticle

Published1974-01-01

VenueJournal of the Academy of Marketing Science

ISSN-L0092-0703

Languageen

Citations9

Files0 public / 0

ShelfMarketing and Advertising Strategies

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doi10.1007/bf02722340

openalex_workW2027683086

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