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H. Lee Mathews · Study

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H. Lee Mathews

6 works· latest 1977· 1 institutionscluster: provisional

h-index6

i105

Citations355

Works here6

69

70

72

74

75

77

Most cited in this library

Social Class and Income as Indicators of Consumer Credit Behavior1970 · 115 citations
Social Class and Commercial Bank Credit Card Usage1969 · 103 citations
An Empirical Test of the Fishbein Behavioral Intention Model1975 · 93 citations
A Rejoinder to "Social Class or Income?"1972 · 20 citations
Selling to the computer assisted buyer1977 · 15 citations

Works

6 shown

Selling to the computer assisted buyer

Industrial Marketing Management·1977·2 authors

15citations

An Empirical Test of the Fishbein Behavioral Intention Model

Journal of Consumer Research·1975·2 authors

93citations

Industrial Marketings New Challenge: The Computerized Buyer

Journal of the Academy of Marketing Science·1974·1 author

9citations

A Rejoinder to "Social Class or Income?"

Journal of Marketing·1972·2 authors

20citations

Social Class and Income as Indicators of Consumer Credit Behavior

Journal of Marketing·1970·2 authors

115citations

Social Class and Commercial Bank Credit Card Usage

Journal of Marketing·1969·2 authors

103citations