Article1975

An Empirical Test of the Fishbein Behavioral Intention Model

93 citations0/0 files storedJournal of Consumer Research

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Behavioral Health and Interventions Consumer Behavior and Marketing Influence Consumer Perception and Purchasing Behavior

Abstract

The theoretical antecedents and predictive validity of the Fishbein Behavioral Intention Model are examined with housewives' responses to a questionnaire and one measure of actual behavior in the context of nationally-advertised brands of toothpaste as the data base.

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References

1951Coefficient Alpha and the Internal Structure of Tests 1972An Attitude Model for the Study of Brand Preference

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1980Predicting Purchase and Other Behaviors from General and Contextually Specific Intentions 1981Generalizing from "Imperfect" Replication 1997Why Consumers Don't Always Accurately Predict Their Own Future Behavior 2003Testing the Behavioral Intentions Model of Online Shopping for Clothing 1993Chapter 2 Explanatory and predictive models of consumer behavior 2018Austerity to materialism and brand consciousness: luxury consumption in India 1996Socially responsible behaviour: values and attitudes of the alternative trading organisation consumer 1989Incorporating competition into consumer behavior models: The case of the attitude-intention relationship

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