Sport information directors and homologous reproduction

Warren A. Whisenant · Susan P. Mullane

23 citations0/0 files storedInternational Journal of Sport Management and Marketing

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Sports, Gender, and Society Physical Education and Sports Studies Gender Diversity and Inequality

Abstract

The purpose of this study was to explore the effects of homologous reproduction (Kanter, 1993) on the number of women serving as Sports Information Directors (SIDs) in intercollegiate athletics. Previous research has demonstrated that the dominant group (men) in power in sports systematically reproduces itself by hiring more men than women for coaching and administrative positions (Lovett and Lowry, 1994; Stangl and Kane, 1991). The result is the entrenchment of male hegemony (Schell and Rodriquez, 2000) in sport. This study analysed the administrative structure within NCAA athletic departments (n = 369) to determine if the sex of the Athletic Director (AD) influenced the sex of the Sports Information Director (SID). The findings suggested that ADs did engage in homologous activity.

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References

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